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About us

A general trading company in Jebel Ali, Saudi Arabia, supplying businesses since 2008.

Our story

We started with one rice shipment; today we supply six sectors

The company was founded in Saudi Arabia in 2008, and its first business was re-exporting rice and sugar to East Africa. As clients came to trust us, we expanded into building materials, electrical goods, spare parts, industrial equipment and hotel supplies.

Today we work from our office and warehouse in Jebel Ali, deal with factories and suppliers in Asia and Europe that we have known for years, and ship to more than 30 countries.

  • Office and warehouse in Jebel Ali
  • Established suppliers in Asia and Europe
  • Shipping to more than 30 countries
A long meeting table in a quiet, bright office

Our values

What we commit to in every order

  • Honesty

    We describe the goods as they are and state the origin and specifications precisely.

  • Clarity

    Written prices and terms, and complete documents with every shipment.

  • Commitment

    We keep the agreed dates and tell the client early about any delay.

  • Partnership

    We build long relationships with clients and suppliers, not one-off deals.

Our team

A small team that knows the market

Your order is handled by a team that knows the factories, the ports and the export procedures.

  • Karim Suleiman

    General manager

  • Nadia Omar

    Purchasing and suppliers manager

  • Jassim Farouk

    Shipping and clearance officer

  • Reem Mansour

    Sales and client service

Contact the team

Have a supply request?

Send us the item, quantity and destination, and we will reply with a quotation within two working days.

Request a quote Call us

Photo sources

The photos are from Wikimedia Commons; we credit each photo's author and licence.